Laurie Champagne, Serial Entrepreneur, Co-founder Social Theory.co
Digital marketing guru Laurie Champagne, has been the secret sauce to innovative brands such as Proflowers.com where she was the lead Project Manager responsible for merging the code of Proflowers with Amazon code to build the Amazon marketplace. Prior to this project, Amazon only sold books.
In 2016 she co-founded of Social Theory with celebrity creative director Eric Lively, a digital collective of strategic partnerships with C-Level executives, artists, designers, celebrities, technology gurus and innovators. Laurie builds brands that do more than just sell good stuff, she is committed to making a difference as a part of Team Human. To help fight the the disease Podoconiosis, 10 million pairs of shoes were given to children in need through innovative marketing that Laurie implemented at Toms.com.
Laurie has a fascination with big data, actionable insights, voice of customer, search, social media, strategic planning, and online marketing. Laurie has positions at Affiliate Summit, Melange Live Steelhouse.com, and Mouthy Merch. Working to build high velocity and engaging omni media strategies has allowed Laurie to help her clients such as Beautycounter.com, Planet Blue, TOMS, and Evite build millions of followers, achieve double digit conversion and sustainable growth.